Jollibee is known as the best fast food chain in the Philippines. It was also called as one of the largest fast food chain, and operating a nationwide network of more than 750 stores. Jollibee is a Filipino multinational chain of fast food restaurants owned by Jollibee Foods Corporation. It is one of the fastest emerging foods which have a total of about 1,200 Jollibee outlets worldwide.

 Jollibee was founded by Tony Tan and his family with its humble beginning as an ice cream parlor which later grew into an emerging global brand. Known to be the man behind the country’s famous bee, Tony Tan Caktiong is another rags-to-riches story- from owning a small ice cream franchise, to heading some of the Philippines’ most famous food chains. Tony Tan was from a poor family in China who immigrated to the Philippines in hope that they may have a better life. His family helps each other out that make them success. As their business become more and more successful, they started to hire more people to help them manage it. It was then that they decided to rebrand and change their name to “Jollibee” as it represents them as a company, and the people that they cater to- hardworking and happy. Filipinos have a sweet taste on food, so Jollibee decided to serve spaghetti with a sweeter flavor. Filipinos like to smell everything they eat, which is the reason behind the “Langhap Sarap” tagline they have been using for a while now.

As of 2016, Tony Tan Caktiong ranked 6^th in Forbes’ Philippines’ 50 richest. He was also awarded the Entrepreneur of the Year and the Ernst and Young Entrepreneur of t he year in 2004. 

At the heart of its success is a family-oriented approach to personal management, making Jollibee one of the most admired employers in the region with an employer of the year award from the Personnel Management Association of the Philippines, best employer in the Philippines Award from Hewitt Associated and a top 20 employer in Asia citation from the Asian Wall Street Journal.

Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines, claiming a market share that totals to more than half of the entire industry.

Jollibee’s growth is due to its delicious menu line-up like its superior-tasting chicken joy, mouth-watering yum burger and champ hamburger, and deliciously satisfying Jollibee spaghetti-ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a neat and warm in-store environment and with its friendly efficient service. And it is tried and tested formula of delivering a great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.

Among those fast food chains only Jollibee has the most deliciously yet satisfying food that suits every Filipinos taste. Most Filipinos love to buy with their food because of their unique taste and different structures of the food especially their chicken joy. Everyone just loves Jollibee because the food is very affordable and the taste of the food perfectly soothes in the mouth of every Filipinos. You can also book for reservations whenever you have gatherings like birthday parties, family reunions, debut parties, wedding anniversary and etc. Most children likes Jollibee because of its one-of-a-kind Jollibee mascot that can make them joyous and especially children’s favorite menu was jolly spaghetti.

Most people said that Jollibee is one of the best fast-food Restaurant because of their good quality yet affordable price. There are also a lot of foreigners who tried to visit the restaurant to taste their delicious menu and truth to their comments and feedback they said that it was so delicious because of their unique taste and structures of foods.

Jollibee is a place for enjoyment, satisfaction, proper food handling, quality of customer service, and family oriented. It has a great salary compensation and place for working students. It helps you a lot when it comes to support. Some branch manager is friendly, he lpful, polite, loving, caring, professional and career oriented.  

Jollibee dedicated its continuous success to the Filipinos who have always been there from the very start. Jollibee is so well-loved every time a new store opens, especially overseas; Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino pride.